For 79 Taco Bell's it Has Been a Positive Experience

I own seventy-nine Taco Bell restaurants.  We became entirely smoke-free a few years ago because it is a good business practice, and because it creates a healthier environment for both the customers and the employees.  It was a difficult decision to make because we all fear losing our smoking customers.  After going smoke-free our business experienced positive changes.  I am very happy with my choice, and it has not caused me any economic hardship.

—Robert Alvarado, Taco Bell, Palo Alto Incorporated, Denver